Tienda online Zara Partiendo ya de una marca de éxito, Zara aterrizó en el ecommerce en septiembre de 2010. En este caso, ser el primero no tiene por qué significar ser el más exitoso, pues Zara lo hizo más bien tarde que pronto. Sin embargo, ese «más tarde» supuso...
Amazón, un caso de éxito Jeff Bezos, tuvo una visión. Internet crecería de forma exponencial. Confió en el potencial de aquella red, en el impacto que la utilización de internet provocaría en el mundo de los negocios, y no se equivocó. En 1994, Bezos decidió...
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